USE THE INFORMATION BELOW FOR THE FOLLOWING PROBLEM(S)

question 32

Multiple Choice

USE THE INFORMATION BELOW FOR THE FOLLOWING PROBLEM(S)
You purchased 100 shares of GE common stock on January 1, for $29 a share. A year later you received $1.25 in dividends per share and you sold it for $28 a share.
-Refer to Exhibit 1.7. Calculate your holding period yield (HPY) for this investment in GE stock.

• A) -0.0345
• B) -0.0090
• C) 0.0086
• D) 0.0643
• E) 0.0804

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Definitions:

Unicorn

In the business context, a privately held startup company valued at over $1 billion.

Promotional Mix

Combination of personal and nonpersonal selling components designed to meet the needs of a company’s target customers and effectively and efficiently communicate its message to them.

Disruptive Innovations

Less expensive and simpler versions of existing products and services that target an entirely new group of customers.

Guerilla Marketing Strategies

Innovative, unconventional, and low-cost marketing tactics aimed at obtaining maximum exposure for a product or brand.