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If sales increase by 200 units, by how much should net income increase
Causal Variables
Factors that directly influence the outcome of a situation, where changes in these variables cause changes in other variables.
B2B Market
Business-to-Business market, where transactions are conducted between companies, rather than between companies and consumers.
Macro Variables
Broad variables that describe the overall context of an economy, such as GDP, unemployment rates, inflation, and interest rates.
Micro Variables
Small-scale factors that can affect a business or research outcome; often specific to a particular area or sector.
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