Reference: 06-03
Gasson Company Is a Merchandising Firm Assume That All Activity Mentioned in This Problem Is Within

question 106

Multiple Choice

Reference: 06-03
Gasson Company is a merchandising firm. Next month the company expects to sell 800 units. The following data describe the company's revenue and cost structure: $$\begin{array} { | l | l | } \hline \text { Selling price per unit } & \$ 40 \\\hline \text { Sales commission } & 5 \% \\\hline \text { Purchase price (cost) per unit } & \$ 18 \\\hline \text { Advertising expense } & \$ 4,000 \text { per month } \\\hline \text { Administrative expense } & \$ 4,500 \text { per month plus } 15 \% \text { of sales } \\\hline\end{array}$$ Assume that all activity mentioned in this problem is within the relevant range.
-The expected gross margin next month is?

• A)$11,200.
• B)$17,600.
• C)$14,400.
• D)$16,000.

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Definitions:

Grocery Store

A retail store that primarily sells food, both fresh and packaged, along with various household items.

Willingness To Pay

The maximum amount an individual is prepared to spend to procure a good or service.

Charge Customers

The act of requesting payment from consumers for goods or services provided.

Bundled Price

A pricing strategy where multiple products or services are sold together at a single, combined price, often at a discount to purchasing them separately.