Assessment of the Needs of the Consumer or Client (In

question 9

Multiple Choice

Assessment of the needs of the consumer or client (in developing a strategic marketing plan) focuses on:

• A)Present needs only.
• B)Present and future needs.
• C)The development of surveys.
• D)Secondary analysis of existing data.

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Definitions:

Negative Way

A pessimistic or adverse approach to thinking, feeling, or responding to situations, often focusing on undesirable outcomes.

Depressed

A state of low mood and aversion to activity that can affect a person's thoughts, behavior, feelings, and sense of well-being.

Repressive

Pertaining to the act of restraining, preventing, or inhibiting expressions, thoughts, or behaviors.

Nominal

A term referring to values or categories that are names or labels without a natural order or ranking.