Examlex
According to Modigliani and Miller (MM),in a world without taxes the optimal capital structure for a firm is approximately 100% debt financing.
Lifestyles
The habits, attitudes, tastes, moral standards, economic level, etc., that together constitute the mode of living of an individual or group.
Brand Equity
The value that a brand adds to a product, often reflected in how consumers think, feel, and act with respect to the brand.
Demographic
Statistical characteristics of a population, such as age, gender, income, and education, used to identify and analyze market segments.
VALS Typology
A psychographic segmentation tool developed to classify consumers based on their values, attitudes, and lifestyles, helping marketers to tailor their strategies.
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