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The cost of external equity capital raised by issuing new common stock "
Strategic Planning
The process of defining a company's direction and making decisions on allocating its resources to pursue this strategy, including its capital and people.
Marketing Implementation
The act of implementing marketing strategies and plans into actions to fulfill strategic marketing goals.
Control Mechanisms
The procedures, policies, and rules used to monitor activities and ensure that organizational goals are consistently met.
Employee Behaviors
Actions and conduct of employees within an organization, which can influence its culture, performance, and reputation.
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