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A Typical Sales Forecast,though Concerned with Future Events,will Usually Be

question 13

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A typical sales forecast,though concerned with future events,will usually be based on recent historical trends and events as well as on forecasts of economic prospects.

Distinguish between elastic, inelastic, and unit-elastic demand.
Predict the effects of price changes on total revenue and expenditures, given the elasticity of demand.
Understand the concept of price elasticity of supply.
Analyze the impacts of supply and demand elasticity on market equilibrium.

Definitions:

Elastic

Describes a situation in which the demand or supply of a product is sensitive to changes in price, meaning a small change in price leads to a large change in the quantity demanded or supplied.

Supply Curve

A graphical representation of the relationship between the price of a good and the quantity of the good supplied.

Demand Curve

A graphical representation showing the inverse relationship between the price of a good or service and the quantity demanded by consumers.

Demand

The desire and ability of consumers to purchase goods and services at given price levels.

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