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Estimating Project Cash Flows Is Generally the Most Important, but Also

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Estimating project cash flows is generally the most important, but also the most difficult, step in the capital budgeting process.Methodology, such as the use of NPV versus IRR, is important, but less so than obtaining a reasonably accurate estimate of projects' cash flows.


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Process Theories

Theories that focus on the psychological and behavioral processes that motivate individuals to achieve certain goals.

Content Theories

Theories that focus on identifying the specific factors, such as needs or desires, that motivate people.

Invisible Hand

A metaphor used by economist Adam Smith to describe the self-regulating behavior of the marketplace.

Free Market

An economic system where prices for goods and services are determined by open market and competition, without intervention from government.

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