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The four primary elements in a firm's credit policy are (1)credit standards, (2)discounts offered, (3)credit period,and (4)collection policy.
Negative Reinforcement
A process in behavioral psychology where the removal of an unpleasant stimulus strengthens or increases the probability of a response.
Conditioned Taste Aversion
The learned avoidance of a certain food or drink because it has been associated with an unpleasant or aversive experience.
Higher-Order Conditioning
A form of conditioning where a stimulus is paired with a previously conditioned stimulus, leading to a response even without the presence of the original, unconditioned stimulus.
Stimulus Substitution
A concept in conditioning where a neutral stimulus becomes associated with a meaningful stimulus and acquires the capacity to elicit a similar response.
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