Information About Two Products Is as Follows The Firm Expects 60 Per Cent of Its Sales (In

question 29

Short Answer

Information about two products is as follows: $\begin{array}{lcc}&\text { Froduct C } & \text { Product D }\\\text { Selling price per unit } & £ 20 & £ 25 \\\text { Variable costs per unit } & \underline{11} & \underline{18} \\\text { Contribution margin per unit } & \underline{\underline{£ 9}} & \underline{\underline{ } 7}\end{array}$
The firm expects 60 per cent of its sales (in units) to be Product C (a sales mix of 6:4). Fixed costs are expected to be £82,000. Break-even in units would be $\begin{array}{lr}\text { Product C }&\text { Product D }\end{array}$
A) $\begin{array}{lr}1,200 \text { units } & 800 \text { units } \\\end{array}$
B) $\begin{array}{lr}2,460 \text { units } & 1,312 \text { units } \\\end{array}$
C) $\begin{array}{lr}18,000 \text { units } & 14,000 \text { units } \\\end{array}$
D) $\begin{array}{lr}6,000 \text { units } & 4,000 \text { units }\end{array}$

• A)\(\begin{array}{lr}
• 1,200 \text { units } & 800 \text { units } \\\end{array}\)
• B)\(\begin{array}{lr}2,460 \text { units } & 1,312 \text { units } \\\end{array}\)
• C)\(\begin{array}{lr}18,000 \text { units } & 14,000 \text { units } \\\end{array}\)
• D)\(\begin{array}{lr}6,000 \text { units } & 4,000 \text { units }
• \end{array}\)

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Definitions:

Informal Controls

Unwritten, cultural guidelines and norms that influence employee behavior and organizational performance, complementing formal policies.

Employee-based Mechanisms

Strategies or processes implemented through employees to achieve organizational goals, including training and incentive programs.

Affects Behaviors

Influences that alter or shape the way individuals act or conduct themselves.

Planned Marketing Strategy

Planned marketing strategy refers to a deliberate approach designed to achieve specific marketing goals and objectives through targeted actions and initiatives.