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In the Customer Perspective, Objectives and Measures That Drive the Creation

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In the customer perspective, objectives and measures that drive the creation of customer value are


Definitions:

Agreeableness

A personality trait characterized by warmth, kindness, and a willingness to cooperate and avoid conflict.

Neuroticism

A personality trait characterized by moodiness, anxiety, and emotional instability.

Social Desirability

The behavior of those answering questions to do so in a manner they assume will generate favorable opinions from others.

Distinctiveness

A principle suggesting that an event or object is memorable or noticeable because it differs significantly from other events or objects.

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