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As the volume of activity increases within the relevant range, the variable cost per unit
Initial Clickthroughs
The first interactions or clicks by users on a web page's link or advertisement leading to another page or site.
Dark Social
Web traffic that is not tracked by conventional analytics tools, often shared through private communication channels such as emails and messaging apps.
Web Traffic
Refers to the amount of data sent and received by visitors to a website, a measure of its popularity and engagement.
Web Analytics
Web analytics involves the collection, analysis, and reporting of web data to understand and optimize web usage, helping website owners to improve visitor experience and achieve digital marketing objectives.
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