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In computing the net present value of a project, a manager uses a cost of capital number that is too low. This error causes the manager to compute a net present value that:
Weber's Law
A principle in psychology that states the smallest change in a stimulus that can be detected is a constant proportion of the original stimulus's intensity.
Volley Principle
Principle addressing limitations of the frequency theory of hearing, stating that a cluster of nerve cells can fire neural impulses in rapid succession, producing a volley of impulses.
Perceptual Set
A predisposition or readiness to perceive something in a particular way.
Selective Attention
The process by which a person focuses on one stimulus or task while ignoring other stimuli, highlighting the capacity to prioritize cognitive processing.
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