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Figure 10-2
Anderson Company manufactures a variety of toys and games. John Boone, president, is disappointed in the sales of a new board game. The game sold only 10,000 units in 2011 when 30,000 were projected. Sales for 2008 look no better. At £100 per game, it is not a hot seller. Direct costs of the board game are £56 variable cost and £100,000 fixed. John is considering several options. Option One: Cut the price to £70 and perhaps sell 15,000 units. Option Two: Cut the price to £60, reduce material costs by £10, and cut advertising by £60,000. Anticipated volume for this option is 10,000 units. Option Three: Cut the price to £80 and include a £10 mail-in rebate offer. It is anticipated that 15,000 units could be sold and only 30 per cent of the rebate coupons would be redeemed.
-Refer to Figure 10-2. What is the profit (loss) from Option Two?
Experimental Groups
Groups in an experimental study that receive the treatment or intervention being tested, as opposed to control groups.
Control Groups
Control groups are used in experiments as a baseline to compare against the treatment group to determine the effect of a variable being tested.
Placebo Group
A control group in a study that receives a sham treatment, allowing researchers to compare the effects of the real treatment on another group.
Treatment
Treatment encompasses the methods and applications used to manage or cure disease, relieve symptoms, or address psychological issues.
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