Examlex
Assume the gross amount of an invoice is $200 and a trade discount of 10% is allowed. The amount to be entered in the accounting records would be
Fishbein Model
A psychological model that attempts to predict behavioral intentions across a wide range of contexts, based on the beliefs about the outcomes of behavior and evaluations of these outcomes.
Salient Beliefs
Prominent or most noticeable beliefs held by an individual that influence their behavior and attitudes.
Balance Theory
Balance theory is a social psychological theory suggesting that individuals strive for consistency within their beliefs, attitudes, and perceptions, particularly concerning their relationships and evaluations of others.
Multi-Attribute Attitude Model
A framework used in consumer behavior that examines how consumers evaluate a product or service based on perceived attributes and the importance of these attributes.
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