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Purchases Returns and Allowances Are Recorded in the

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Purchases returns and allowances are recorded in the


Definitions:

Sensation Seekers

Individuals who have a strong preference for novel, complex, and intense experiences and sensations, often willing to take physical, social, legal, and financial risks for such experiences.

Yerkes-Dodson Law

A theory suggesting that there is an optimal level of arousal for the best performance on a task: too little or too much arousal can decrease performance.

Drive-Reduction Theory

A theory of motivation suggesting that biological needs create internal states of tension or drives, which organisms are motivated to reduce.

Primary Drives

Basic biological needs or desires, such as hunger and thirst, that motivate behavior.

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