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The amount of credit that should be received when a partial payment is made is calculated by dividing the partial payment by the complement of the discount.
Normative Influence
The impact others have on our behavior through norms or behaviors that are deemed acceptable by a group, leading individuals to conform in order to be liked or accepted.
Solomon Asch
A prominent psychologist known for his research on conformity, including his famous experiments demonstrating how people could be influenced to contradict their own accuracy for group consensus.
Halo Effect
The cognitive bias where the perception of one positive trait (such as attractiveness) leads to the unfounded assumption of other positive traits, such as intelligence or morality.
Rarity Principle
A concept in economics and marketing suggesting that rare or scarce items are perceived as more valuable.
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