Rational Ignorance Occurs When People Are Not Knowledgeable of Something

question 287

Multiple Choice

Rational ignorance occurs when people are not knowledgeable of something because:

• A) those people have no incentives to learn anything.
• B) the benefits of being informed are less than the cost of becoming informed.
• C) they are simply irrational.
• D) they are self-centered and lack the ability to learn.

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Definitions:

Sales Process

A sequential series of actions by the salesperson that leads toward the prospect taking a desired action and ends with a follow-up to ensure purchase satisfaction.

Approach

The initial step in the sales process, where the salesperson makes contact with potential customers and begins to establish a relationship.

Introductory Approach

A strategy used to make a first impression or initial proposal to potential clients or customers.