In 2011, Police in Appleton, WI, Shut Down a Lemonade

question 182

Multiple Choice

In 2011, police in Appleton, WI, shut down a lemonade stand run by two young girls. The girls, who live near the venue for the annual Appleton Old Car Show, were subject to a recent ordinance that barred anyone from selling products within a two-block radius from local events. Local Alderman Peter Stueck defended the law, saying, "It's certainly not that Appleton is against little girls setting up their cookie and lemonade stands. But the overall intent of the ordinance was to protect the vendors at these events."
Which concept best explains why this law had support to begin with?

• A) diffuse costs and concentrated benefits
• B) median voter theorem
• C) voter myopia
• D) rational ignorance

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Definitions:

Market Share

The portion of a market controlled by a particular company, product, or brand, often expressed as a percentage of total sales in that market.

Segmenting By Geography

The practice of dividing a market into distinct groups based on geographical boundaries or locations.

Convenience

The ease and simplicity with which a task can be performed or a need can be fulfilled, often a key factor in consumer decision making.

Behavioral Segmentation

Segmentation that categorizes consumers according to how they behave with or act toward products.