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Imagine a beach with beachgoers evenly distributed throughout. It's a hot day and there are two ice cream vendors who start out far away from each other. They quickly discover that if they move closer to the center, they keep customers on their far side of the beach while poaching customers near their rival. Eventually, both vendors end up right next to each other in the middle of the beach. Which concept predicts the conclusion of this story?
Coupons
Promotional tools used to offer discounts or rebates on products or services, aimed at increasing sales and customer loyalty.
Marketing Concept
A business philosophy suggesting that company success is achieved by identifying and satisfying the needs and wants of customers.
Customer Oriented
An approach to business and product development that focuses on creating a positive experience for the customer and addressing their needs and feedback.
Managerial Appreciation
The recognition and value given by managers to their employees for their hard work and achievements.
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