If Consumers Observe a Lot of Advertising for a Product

question 11

Multiple Choice

If consumers observe a lot of advertising for a product, they can infer that the producer:

• A) expects the product to be successful.
• B) thinks the product is of poor quality.
• C) does not want his brand name associated with that product.
• D) needs to rely on misinformation to get people to try the product.

---

Definitions:

Self-reference

Self-reference pertains to the inclusion or consideration of oneself in understanding and relating to concepts or events.

Chunking

A method of organizing or grouping pieces of information together to improve the efficiency of memory recall.

Forgetting

The loss or change of memory over time, which can involve the inability to recall information, experiences, or skills.

Encoding

The first step in memory; the process by which information gets into memory storage.