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In the case of network goods, the best product may not win because of:
Resistance
The opposition or pushback by individuals or groups towards proposals, changes, or authoritative decisions within organizations.
Compliance
The act of adhering to rules, standards, or laws, often within regulatory, policy, or organizational contexts.
Adherence
Maintaining loyalty or commitment to a plan, decision, or instruction, especially in the context of health, policies, or personal goals.
Commitment
The psychological attachment and loyalty an individual feels towards an organization, cause, or goal.
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