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When a high fixed cost of production exists, markets are:
Specialty Products
Goods or services that are perceived as unique or high-value by the consumer, often leading to a significant effort to purchase.
Shopping Products
Products for which consumers spend considerable effort comparing quality, price, and style across different sellers.
Convenience Products
Goods that are readily available to consumers and purchased with minimal effort, such as everyday items.
Unsought Products
Goods that consumers do not normally think of buying or do not know exist until they encounter them, often requiring significant marketing effort to sell.
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