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________ policy involves adjusting the nation's money supply by increasing or decreasing interest rates.
Target Markets
Specific groups of potential customers towards which a business directs its marketing efforts and products.
Marketing Concept
A management orientation that focuses on identifying and meeting the needs and desires of consumers.
Transaction
An exchange or transfer of goods, services, or funds between two or more parties.
Customer Needs
The desires, requirements, or necessities that a customer expresses, which a product or service aims to fulfill.
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