Which of the Following Explains Why the NBA Cartel Is

question 14

Multiple Choice

Which of the following explains why the NBA cartel is sustainable?

• A) Team owners make more money, but players make less money.
• B) Access to the NBA league is the good that the cartel controls to keep its members from cheating
• C) NBA games compete against other professional and collegiate sports.
• D) Consumers benefit from the salary cap that prevents rich teams from buying up all the great players.

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Definitions:

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FAB

Features, Advantages, and Benefits; a sales model that emphasizes communicating not just the features of a product, but also its advantages over other options and the benefits it offers to the consumer.

Marketing Plan

A strategic outline that lists an organization's goals for product sales, communication strategies with consumers, and the allocation of resources to achieve these objectives.