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A Culligan Faucet Filter Sells for $18, While Other Replacement

question 109

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A Culligan faucet filter sells for $18, while other replacement filters (that avoid warranty) sell for $12. What strategy is Culligan using?


Definitions:

Behaviorally Anchored Rating Scales (BARS)

An appraisal system that evaluates employees' performance based on specific behavioral examples related to job performance.

Bias

A tendency, inclination, or prejudice towards or against something or someone, often in a way considered to be unfair.

Performance Appraisal

A systematic evaluation process of an employee's job performance and productivity in relation to certain pre-established criteria and organizational objectives.

Validity

The extent to which performance on a measure (such as a test score) is related to what the measure is designed to assess (such as job performance).

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