Suppose There Are Two Types of Cable TV Viewers

question 172

Multiple Choice

Suppose there are two types of cable TV viewers. The first type places a high value on sports channels (e.g., ESPN, Fox Sports, and The Golf Channel) and a low value on all other channels. The second type places a high value on music channels (VH1, MTV3, and CMT) and a low value on all other channels. In this case, we would expect cable operators to:

• A) sell sports and music channels in one bundle to both types of viewers.
• B) sell only sports channels to the first type of viewers and sell only music channels to the second type of viewers.
• C) use "à la carte" pricing.
• D) use fixed-cost pricing.

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Definitions:

Disidentification

The process by which an individual reduces their identification with a particular group to avoid negative stereotypes or associations.

Stereotype Threat

The risk of confirming negative stereotypes about one's social group, which can impair performance in a variety of settings.

Stigmatized Identity

An identity that is socially devalued or discriminated against due to characteristics that deviate from societal norms.

Diagnostic Measure

Tools or tests used to identify, detect, or quantify a particular condition or characteristic in individuals.