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Dynamically Continuous Innovation
Refers to a moderate level of change in technology or product innovation that significantly alters, but does not make obsolete, existing products or consumer habits.
Discontinuous Innovation
A radical form of innovation that introduces a new concept or product that significantly changes consumer habits, market dynamics, or the industry landscape.
Consumption Patterns
The typical manner in which individuals or groups buy, use, and dispose of goods and services over time.
Personal Selling
A direct form of marketing where salespeople interact face-to-face with customers to promote and sell products or services.
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