Facebook Was Criticized for a Behind-The-Scenes Attempt to Generate Public

question 48

Multiple Choice

Facebook was criticized for a behind-the-scenes attempt to generate public outrage regarding alleged privacy violations by Google.The company used a public relations agency to encourage bloggers and the news media to write critical stories about Google.In this example,Facebook was criticized because ________.

• A) it was involved in insider trading
• B) it lacked transparency
• C) of its consumerist approach
• D) of its utilitarian approach
• E) it failed to take affirmative action

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Definitions:

Net Present Value

A calculation that compares the value of all cash inflows and outflows of a project or investment using a specified discount rate.

Cash Inflows

Funds entering a business or project, typically received through sales, investments, or financing.

Cash Outflows

Money spent or costs incurred by a business or individual, resulting in a decrease in cash assets.

Internal Rate

Internal rate usually refers to the internal rate of return (IRR), a financial metric used to assess the profitability of investments by calculating the interest rate that makes the net present value (NPV) of all cash flows from a particular project or investment equal to zero.