Publicity Efforts That Portray a Company as Being Environmentally Friendly

question 51

Multiple Choice

Publicity efforts that portray a company as being environmentally friendly when its actions speak otherwise are called ________.

• A) environmental minimalism
• B) quasi-environmentalism
• C) greenwashing
• D) collectivism
• E) proactivism

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Definitions:

Sensitization

The increased responsiveness or sensitivity to a stimulus or a range of stimuli following exposure.

Increased Anxiety

A heightened state of worry, nervousness, or unease, typically about an imminent event or something with an uncertain outcome.

Habituation

The process where an organism becomes less responsive to a stimulus after being exposed to it repeatedly over time.

Sensitization

An increase in behavioral response after exposure to a stimulus, typically due to the repeated administration of a particular stimulus.