Strategic Alliances Are ________

question 42

Multiple Choice

Strategic alliances are ________.

• A) internal agreements formed between the subsidiaries of a company
• B) not helpful when a company has to gain credibility in a new field
• C) a means of permanently integrating two companies in a business
• D) an alternative to mergers and acquisitions with less risk and work
• E) not helpful when a company's aim is expanding its market presence

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Definitions:

Brand Management Models

A set of frameworks and theories that guide the strategic positioning and growth of a brand within its market.

Advertising Agencies

Companies that specialize in creating, planning, and handling advertising (and sometimes other forms of promotion) for their clients.

Financial Markets

consist of platforms or systems where buyers and sellers engage in trading financial securities, commodities, and other fungible items of value.

Academic Researchers

Individuals engaged in the systematic pursuit of knowledge in various fields, typically within institutions, focusing on empirical evidence and theoretical understanding.