The Antitrust Legislation That Was Designed to Help Small Stores

question 135

Multiple Choice

The antitrust legislation that was designed to help small stores survive competition with large retail chains was the:

• A) FTC Act.
• B) Sherman Antitrust Act.
• C) Celler-Kefauver Act.
• D) Robinson-Patman Act.
• E) Clayton Act.

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Definitions:

Need-Development

A sales strategy focused on identifying and enhancing a potential customer's awareness of needs that can be met by the seller's product or service.

Need-Satisfaction Sales Presentation

A sales approach focusing on identifying and fulfilling the specific needs of the customer through the product or service offered.

Need-Satisfaction

A sales approach focused on identifying and meeting the specific needs of customers, often through personalized solutions.

Problem-Solution

A method of marketing or presenting a product by identifying a problem and then offering a solution that solves that problem.