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Over the elastic portion of a demand curve, a decrease in price causes:
After-Sale Service
Services provided to a customer after a product has been purchased, including support, maintenance, and repair services, aimed at ensuring customer satisfaction and loyalty.
Product Development
The complete process of bringing a new product or service to market, from initial concept through design, manufacturing, and launch.
Market Segmentation
The process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors who might require separate products or marketing strategies.
Prospective Buyers
Individuals or entities showing interest in purchasing a product or service, being considered potential customers by sellers.
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