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If the price of potato chips increases, other things constant, demand for potato-chip dip will
Balance Theory
A psychological theory explaining how individuals maintain harmony and consistency in their relations and attitudes.
Sentiment
An attitude, thought, or judgment prompted by feeling or emotion.
Post-Purchase Dissonance
The feeling of regret or doubt experienced by a consumer after making a significant purchase.
Cognitive Dissonance
A psychological state experienced when an individual holds two or more contradictory beliefs, ideas, or values at the same time, leading to discomfort and prompting a change in beliefs or actions.
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