Ratios Are Used as Tools in Financial Analysis

question 36

Multiple Choice

Ratios are used as tools in financial analysis

• A) instead of horizontal and vertical analyses.
• B) because they may provide information that is not apparent from inspection of the individual components of the ratio.
• C) because even single ratios by themselves are quite meaningful.
• D) because they are prescribed by IFRS.

---

Definitions:

Sales-oriented Era

A period in business history when companies prioritized selling their products and convincing consumers to buy, often regardless of actual customer need.

Market-oriented Era

A period in business characterized by firms prioritizing customer needs and desires, focusing on market research, and product development to meet those needs.

Value-based Marketing

A strategic approach that focuses on delivering products and services based on the perceived value to the customer rather than solely on price.

Retailing-oriented Era

A period in business history when the focus shifted towards strategies that prioritize selling goods directly to consumers through various retail channels.