Examlex
Using vertical analysis of the income statement, a company's net income as a percentage of net sales is 10%; therefore, the cost of goods sold as a percentage of net sales must be 90%.
Behavioral Metrics
The measured calculations of the actions users take that are connected to specific strategic initiatives on social media and communication objectives.
Listening
The practice of monitoring and analyzing conversations across social media platforms to understand public perception and gather insights.
Monitoring
The systematic process of tracking, observing, and checking activities or data over time for the purpose of oversight and regulation.
Influencers
Individuals who have the power to affect the purchase decisions of others because of their authority, knowledge, position, or relationship with their audience.
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