Examlex
Match each item/event pair below with the indicated change in the item. An individual classification may be used more than once, or not at all. For each dividend, assume that both declaration and payment or distribution has occurred.
Classifications
A. Item increases
B. Item decreases
C. Item is unchanged
D. Direction of change cannot be determined
Item Event
____ 1. Par value per share Share Split
____ 2. Total retained earnings Share Dividend
____ 3. Total equity Prior period adjustment increases last year's
net income
____ 4. Earnings per share Restriction of retained earnings
____ 5. Total retained earnings Cash dividend
____ 6. Share premium Share dividend (small)
Buying Stage
The phase in the consumer purchase process that involves the evaluation of alternatives and the final decision to purchase a product or service.
Demographic Factors
Statistical data about a population, including age, gender, income, education, and occupation, utilized in market research to identify target markets.
Objections
The concerns or reasons customers offer for not buying a product.
Sales Presentation
A pitch or a demonstration designed to persuade a potential buyer or client to purchase a product or service.
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