Goodwill Is an Unusual Asset in That It Cannot Be

question 127

Essay

Goodwill is an unusual asset in that it cannot be sold individually apart from a business as a whole. If goodwill is an intangible asset, why can't it be sold like other intangible assets such as copyrights and patents? Briefly explain what makes goodwill different.

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Definitions:

Market Price

The current price at which an asset or service can be bought or sold in a particular marketplace.

Marginal Revenue

The profit gained by selling an extra unit of a product or service.

Market Price

The ongoing cost at which one can purchase or sell a good or service in the market.

Total Revenue Curve

A graphical representation of the total income a firm receives from the sale of its goods or services at various levels of output.