Which of the Following Is True About the Elements of Marketing

question 63

Multiple Choice

Which of the following is true about the elements of marketing mix?

• A) A firm's marketing mix consists of the combination of print, broadcast, online, and other media to be used in the promotion campaign.
• B) Retailers sell to other companies, whereas wholesalers sell to individual consumers.
• C) Customer communication consists of the organized network of firms and systems that move goods and services from the producer to the customer.
• D) Channel decisions are independent of everything else in the marketing mix.
• E) Price elasticity is a measure of how sensitive customers are to changes in price.

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Definitions:

SUMIF Function

A function in spreadsheet software that calculates the sum of a range of cells that meet a specified criterion.

Cells

Individual containers in spreadsheet software that hold data, capable of containing text, numbers, or formulas.

Tracer Arrows

Visual indicators in spreadsheet software that show relationships between cells and formulas.

Named Ranges

A feature in spreadsheet software that allows a user to assign a descriptive name to a cell or range of cells.