Studying People in Their Daily Lives to Learn About Their

question 57

Multiple Choice

Studying people in their daily lives to learn about their needs,wants,and behaviors in real-life settings is called ________.

• A) neuromarketing studies
• B) ethnographic research
• C) experiments
• D) focus groups
• E) process data collection

---

Definitions:

Owned Media

Content and the platform you control as a brand, organization, or person.

Employee Advocacy

The promotion of an organization by its employees, who share their support for the company's brand, product, or services on social media.

Content

Anything that is published and presented on social media; pieces of original work that are distributed and consumed by audiences.

Context

The circumstances, background, or settings which add meaning to a specific event, statement, or idea.