Which of the Following Statements Is True About the Consumer

question 35

Multiple Choice

Which of the following statements is true about the consumer decision process?

• A) Behavioral economics suggests that consumer behavior follows a completely rational process.
• B) Cognitive dissonance refers to the delivery of marketing messages to people who are not aware that they are being marketed to.
• C) Companies, government agencies, and other organizations that buy goods and services are a part of the consumer market.
• D) Many consumers tend to believe that "you are what you buy," so they make or avoid choices that support their desired self-images.
• E) Aspirational reference groups are those to which consumers actually belong, such as families, networks of friends, clubs, and work groups.

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Definitions:

Credit Card

A payment card issued to users as a method of payment allowing the cardholder to pay for goods and services based on the cardholder's promise to pay for them.

Whitelisting

A process in which a company identifies acceptable software and permits it to run, and either prevents anything else from running or lets new software run in a quarantined environment until the company can verify its validity.

Fully Configured

A state where a system, device, or software has been set up with all necessary components and settings for it to function as intended.

Communication Links

The physical or logical connections between communicating devices or systems, allowing data transfer.