Quick Bite Is a Hugely Popular U

question 47

Multiple Choice

Quick Bite is a hugely popular U.S.chain of drive-in fast food restaurants.After assessing the current marketing situation,the firm opens a coffeehouse in Japan.The coffeehouse has a classic style and relaxed atmosphere,which is completely different from the firm's Quick Bite outlets.In this example,the firm uses which of the following marketing strategies?

• A) market penetration
• B) diversification
• C) vertical integration
• D) horizontal integration
• E) decentralization

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Definitions:

Projection

A psychological defense mechanism where an individual attributes their own unacceptable thoughts, feelings, or motives to someone else.

Intellectualization

A defense mechanism in which individuals approach emotionally charged issues with detachment and rationale, focusing on intellectual components rather than confronting the emotional aspect.

Repression

A defense mechanism where unpleasant thoughts, memories, or feelings are unconsciously excluded from conscious awareness.

Withdrawal

The process of discontinuing a habit or addiction, often leading to uncomfortable physiological and psychological effects.