________ Classifies People by Focusing on Why They Behave the Way

question 57

Multiple Choice

________ classifies people by focusing on why they behave the way they do by examining such issues as brand preferences,media preferences,values,attitudes,self-concept,and opinions.

• A) Social commerce
• B) Demographics
• C) Geographic segmentation
• D) Psychographics
• E) Market penetration

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Definitions:

Thinking

The mental manipulation of representations of information we encounter in our environments.

Memory

The nervous system’s ability to obtain and retain information and skills for later retrieval.

Attention

The focusing of mental resources on specific information to become consciously aware of that information.

Testable Prediction

A statement forecasting a specific outcome that can be verified through experimentation or observation, fundamental in the scientific method.