________ Refers to Managing a Business in a Way Designed

question 15

Multiple Choice

________ refers to managing a business in a way designed to occupy a particular place in the minds of target customers.

• A) Positioning
• B) Vertical integration
• C) Horizontal integration
• D) Decentralization
• E) Delayering

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Definitions:

Support Department Allocations

The process of distributing the costs of service departments to producing or operational departments based on their usage or consumption of services.

Minimum Return on Investment

The least amount of profit that an investor deems acceptable when investing in a project, often used to assess the viability of a potential investment.

Invested Assets

The total value of financial assets into which resources have been allocated with the expectation of earning a return.

Decentralized Units

Units or divisions of a larger organization that operate semi-independently, often with their own decision-making powers.