________ Consists of the Four Key Elements of Marketing Strategy

question 73

Multiple Choice

________ consists of the four key elements of marketing strategy: product,price,distribution,and customer communication.

• A) Positioning
• B) Marketing mix
• C) Social commerce
• D) Market development
• E) Product development

---

Definitions:

Required Return

The minimum return an investor expects to achieve on an investment, considering its risk.

Expected Market Return

The anticipated average rate of return on an investment portfolio or a market index over a certain period, based on historical data and market conditions.

Risk-Free Rate

The return on an investment with no risk of financial loss, often represented by government bonds.

Beta

A measure of a stock's volatility in relation to the overall market; indicates the relative risk of the investment.