Which of the Following Is True About the Elements of Marketing

question 63

Multiple Choice

Which of the following is true about the elements of marketing mix?

• A) A firm's marketing mix consists of the combination of print, broadcast, online, and other media to be used in the promotion campaign.
• B) Retailers sell to other companies, whereas wholesalers sell to individual consumers.
• C) Customer communication consists of the organized network of firms and systems that move goods and services from the producer to the customer.
• D) Channel decisions are independent of everything else in the marketing mix.
• E) Price elasticity is a measure of how sensitive customers are to changes in price.

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Definitions:

Components

Constituent parts or elements that make up a whole.

Carl Rogers

An influential American psychologist who founded the client-centered therapy and was a major contributor to humanistic psychology.

Humanistic Approach

A psychological perspective that emphasizes the study of the whole person and the uniqueness of each individual, focusing on personal growth and potential.

Fully Functioning Person

A fully functioning person is a concept in humanistic psychology referring to an individual who is living in alignment with their true self, experiencing an ongoing process of personal growth and fulfillment.