Two items are omitted from each of the following summaries of statement of financial position and income statement data for two companys for the year 2014, Holly Enterprises and Craig Stevens. 
Instructions
Determine the missing amounts.
Definitions:
Consumer Decision Process
The stages a buyer goes through when deciding whether to purchase an item, including need recognition, information search, evaluation, purchase, and post-purchase behavior.
IMC Budgeting Process
The method of allocating and managing funds for integrated marketing communications.
Media
Various channels and platforms used to convey information or entertainment to large audiences, including print, broadcast, and digital formats.
Right Audience
The specific group of consumers at whom a company aims its products and services, believing they are most likely to buy them.
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