Line Stretching Refers to ________

question 98

Multiple Choice

Line stretching refers to ________.

• A) using the brand of existing products on products in a different new category
• B) adding items with price points above or below the current product line
• C) creating variations of a current product
• D) creating variations of an existing product
• E) developing items to fill gaps in the market that have been overlooked by competitors

Recognize the influence of technological advancements on consumer preferences and market strategies.

Understand the significance of demographic shifts and their implications for business strategies and economic trends.

Understand the concept and significance of culture in society.

Identify how economic conditions and indicators affect consumer behavior and business operations.

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Definitions:

Protestant Ethic

Protestant Ethic is a concept in sociology that correlates Protestantism with the rise of capitalism, emphasizing hard work, frugality, and diligence as a means to success.

Spirit of Capitalism

The set of ethical and cultural values that encourage hard work, thrift, and efficiency in one's occupational calling.

Max Weber

A foundational figure in sociology known for his work on the processes of rationalization, the Protestant Ethic, and the concept of the ideal type in social science research.

Feminist Theory

An analytical framework which seeks to understand societal structures and inequality through the lens of gender relations and the promotion of women's rights.