MaCton Is a Chinese Manufacturer of Personal Computers

question 13

Multiple Choice

MaCton is a Chinese manufacturer of personal computers.The company decides to extend its product line by adding two premium products that are priced much more than the existing products.Identify the product-line expansion method that the company is using.

• A) Brand extension
• B) Line filling
• C) Line extension
• D) Brand filling
• E) Line stretching

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Definitions:

Dissociative Personality

A condition, more accurately known as Dissociative Identity Disorder, characterized by the presence of two or more distinct personality states that control an individual's behavior in different circumstances.

Statistically Evident

A situation where data analysis shows a trend, difference, or relationship is not likely to be due to chance alone.

Discrimination

Behaving differently, usually unfairly, toward members of a group.

Incidence

The occurrence, rate, or frequency of a disease, crime, or something else undesirable.