MaCton Is a Chinese Manufacturer of Personal Computers

question 13

Multiple Choice

MaCton is a Chinese manufacturer of personal computers.The company decides to extend its product line by adding two premium products that are priced much more than the existing products.Identify the product-line expansion method that the company is using.

• A) Brand extension
• B) Line filling
• C) Line extension
• D) Brand filling
• E) Line stretching

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Definitions:

Median Income

The middle income in a list of incomes, where half of the incomes are higher and half are lower.

Gini Coefficient

A measure of income inequality within a population, ranging from 0 (perfect equality) to 1 (perfect inequality).

Mean Household Income

The average income earned by households in a specific geographical area, calculated by summing all incomes and dividing by the number of households.

Industrially Developed

Referring to countries or regions that have advanced economic bases, primarily in manufacturing and services, and high levels of income per capita.